South Asian communities in the west of Scotland are the focus of a new project designed to increase the number of potential South Asian organ donors.
The two-year peer education initiative will help raise awareness and challenge beliefs which act as a barrier to organ donation, in a bid to help the 44 people from South Asian communities in Scotland who are waiting on a life-saving transplant.
In Scotland, fewer than 1 per cent of people on the NHS Organ Donor Register are from these communities.
Funded by the Scottish Government, and managed by Kidney Research UK, the project will see a network of up to 20 trained volunteers from South Asian backgrounds speaking to different faith and cultural groups about organ donation in communities across the Greater Glasgow and Clyde area.
Neerja Jain, Health Improvement Projects Manager at Kidney Research UK said, "We hope to tackle this by directly approaching those most at risk, and providing them with health information through trained intermediaries, called Peer Educators who share the same ethnic and religious background."